Welcome a New Account or an Account Reactivation • Example Letters, Guides and Samples

Guides

Use this letter to make the customer feel appreciated and needed, and to promote your product or service.

How to write this welcome letter:

  1. Express a sincere welcome.
  2. Reiterate your company's merits and the advantages of having an account.
  3. Discuss the terms of the account, if not covered in an enclosure, and provide an incentive for the customer to use the account in the near future.
  4. If you desire, invite future business.

Example Letter #1

Copied

It has come to my attention that you have recently reactivated your money market account. I trust you were pleased with the interest that had accrued since your last transaction. We anticipate that growth in these accounts will be substantially greater over the next year. This appears to be a good time for your new deposit. I am enclosing a printout showing the history of your account over the past five years. We look forward to serving you again. Please call or come into the bank with any questions.

Example Letter #2

Copied

We are pleased to approve your charge account application and have granted you a $3,000 credit limit with a 7.9 APR.

With this new account you will receive information about our money-saving promotions before we make public announcements. Also, to make your purchases even more convenient, we have enclosed a Doe Charge Card, which allows you to charge your purchases at any Doe store in the state.

We look forward to serving you at any one of our thirty Doe locations.

Example Letter #3

Copied

We are pleased to welcome you as a new credit account customer with Doe Corporation. We are always happy when we can extend the privileges of a Doe credit card to customers like you. We are sure that you will find your credit card a convenient way to make purchases. In addition, you will now receive advance notification of all of our sales, and an extra discount available to credit customers only.

As an example of the benefits to come, we are sending you a coupon for 20% off any regularly-priced item. You will find it attached to the enclosed statement that details the terms of your account. Please read the statement carefully and call our customer service department at 555-5555 if you have any questions.

Thanks for choosing Doe Corporation for all of your business supply needs. We look forward to serving you.

Example Letter #4

Copied

Thank you for opening an account with Doe Construction Supply. We hope our prices and excellent service keep you coming back. Of course, you realize that you can avoid finance charges by paying off your account balance in 30 days. The other terms of the account are stated in the enclosed account agreement for your records. We appreciate your business now and in the future.

Write Your Letter Step-by-Step

1 Express a sincere welcome.

Sample Sentences for Step 1
  • We have approved your application for an account with Doe Construction Supply, so you can start using it immediately. We have watched your company grow over the last two years, and we appreciate your business.
  • I was glad to see your name appear once again among our active accounts. We have always appreciated your business.
  • Thanks for opening an account with us.
  • Having reviewed your credit application, we will be delighted to open an account in your name at Doe Office Supply.
  • We are pleased to reactivate your charge account at Doe's.
  • Welcome back to Doe Supply.
Sample Phrases for Step 1
  • among our active accounts
  • appreciate your business
  • are proud and pleased to
  • are pleased to
  • are delighted to
  • are happy to
  • can start using your
  • credit has been approved
  • for opening an account with us
  • for the opportunity to serve you
  • glad to have you as a customer
  • have always appreciated your
  • is a pleasure to inform you
  • is available for your use
  • thank you for
  • to the growing number of
  • to see your name appear once again
  • to our long list of valuable customers
  • to add you to
  • to open an account
  • to reactivate your
  • welcome you as our customer
  • welcome your order
  • your application for
  • your charge account at

2 Reiterate your company's merits and the advantages of having an account.

Sample Sentences for Step 2
  • We offer the largest selection of construction materials at the lowest prices so you can always find what you need at the right price.
  • Your charge account is convenient and easy to use, and if you pay off your balance each month, there is no interest or carrying charge.
  • With your charge account, you don't need to carry cash.
  • Customers with accounts receive advance notice of special promotions and early bird specials.
  • Your account will give you much more flexibility as a contractor. You can always obtain the materials you need to keep your projects going.
Sample Phrases for Step 2
  • a convenient way to keep track of
  • are justly proud of our
  • are open to charge account customers
  • at the lowest prices
  • at the right price
  • by presenting your card
  • can always find what you need
  • convenient and easy to use
  • do not need to carry cash
  • enjoy many privileges
  • if you pay your balance each month
  • much more flexibility
  • no interest or carrying charge
  • offer the largest selection of
  • our layaway service
  • our reputation for
  • place an order by phone
  • sales and special promotions
  • the first name in
  • the protection this policy extends
  • to keep your projects going
  • when confronted with any mishaps
  • will allow you to
  • will always be notified of
  • will receive advance notice of
  • with your charge account
  • would otherwise need to

3 Discuss the terms of the account, if not covered in an enclosure, and provide an incentive for the customer to use the account in the near future.

Sample Sentences for Step 3
  • The enclosed brochure provides full disclosure of the terms of your account. We start all new accounts at a $5,000 credit limit, which we review yearly, or more frequently at your request.
  • We will start your account with a credit limit of $500, and automatically increase that amount each year if your payment record is satisfactory.
  • Using your account is a convenient way to keep track of your project costs, since our computerized billing system enables you to designate a job name or number for each item on an invoice.
  • At the end of the month you write one check instead of paying every time you come in.
  • You pay no finance charge if you pay your bill within thirty days, so use your account today.
  • This month we offer a special on ACX plywood and cabinet grade particle board. Why not stock up on these often-used items while the price is low!
Sample Phrases for Step 3
  • according to the following terms
  • applies only to new customers
  • at the end of each month
  • automatically increase that amount each year
  • computerized billing system
  • copy of our credit policy
  • credit limit of
  • designate a name or number for
  • enclosed is a copy of
  • if your payment record is satisfactory
  • if you pay your bill within thirty days
  • in the event that
  • maximum of thirty days
  • no finance charges accrue unless
  • provides full disclosure of
  • the enclosed brochure
  • the terms of our agreement
  • will receive a detailed invoice
  • will find a brief description of
  • will personally handle your account
  • within that time limit

4 If you desire, invite future business.

Sample Sentences for Step 4
  • Drop by again soon. We will be happy to serve you.
  • We look forward to seeing you.
  • We look forward to doing business with you.
  • So next time you need office supplies, give us a call.
  • Thanks again for your business now and in the future.
Sample Phrases for Step 4
  • always pleased to
  • are here to serve you
  • be most happy to assist you
  • call on us for
  • doing business with you
  • don't hesitate to
  • drop by again soon
  • for your business
  • happy to special order
  • here for your convenience
  • here to serve you
  • how we can best serve you
  • invite you to
  • is a pleasure to
  • keep most items in stock
  • look forward to
  • next time you need
  • offer our assistance
  • seeing you again
  • thanks again for
  • value your patronage

Recommended Articles