Example Letter #1
In behalf of the Doe Insurance partners, let me be among the first to welcome you to our fair city. We hope you will find living here as enjoyable as we have. This is a wonderful place to raise a family.
The Springfield office has transferred your account to me, so once you are settled, I would like to get acquainted to see how I can best serve your needs. Please note that our local office is at 1600 Main Street. Our office hours are 8:00-6:00 week days and 8:00-2:00 on Saturdays. We can be reached twenty-four hours a day in the event of an emergency by calling 555-555-5555. We welcome you to our service area and look forward meeting your insurance needs.
Example Letter #2
Doe Draperies congratulates you on the purchase of your new home. This event represents not only a significant achievement, but also an exciting adventure. With a new home comes the excitement of decorating it according to you own tastes, and Doe Draperies is prepared to help with a full line of blinds and window coverings.
Call us at 555-5555 or drop by our showroom at 1600 Main Street in downtown Springfield to arrange for one of our interior decorators to visit your home for a free consultation. There is no obligation to buy, but we are certain you will like our beautiful selection.
Example Letter #3
Doe Office Supply welcomes you to Springfield! You've chosen to make your new home in the friendliest, most beautiful town in Kansas. We're always pleased to welcome new families like yours to our area.
Doe Office Supply has been part of the business community in downtown Springfield since 1989. We offer a great selection of products for your home, office, or business, at competitive prices. This includes stationery, mailing supplies, art and graphic design tools, as well as a complete selection of computer supplies.
To help you find your way around town, we've included a map of Springfield. You'll see that our store is conveniently located at 1600 Main Street, next to the post office. We've also enclosed a coupon worth 15% off the total on your first purchase.
We hope you enjoy living here in Springfield. Please visit our store soon and allow us to help you with all of your office supply needs.
Example Letter #4
Welcome to Springfield. We hope you have a long and enjoyable stay. This is a great place to live, a great place to do business. To get off on the right foot, come visit us at Doe Lawn and Garden. We can quickly show you what works and what doesn't work on lawns and gardens in this climate. You can find us by using the map on the back of this 10% discount coupon, or you can just drive to Center and Main in downtown Springfield. Either way, we'll be happy to see you.
Example Letter #5
Congratulations on your new home! Since moving and getting settled is such a busy time for a new member of our community, I thought I would welcome you with this note rather than drop in for a visit.
But the note is only part of my welcome. Along with it please accept our helpful phone book. I have listed for your convenience the telephone numbers of local businesses and professionals. They are the ones who have shared in our gift to you and have filled the enclosed envelope with gift certificates!
If I can be of any further help to you in getting acquainted with the business community, please call. I am in the book, right inside the front cover. Again, enjoy your new home. It's nice to have you for a neighbor.
Example Letter #6
With great enthusiasm, we are genuinely thrilled to be part of your family's memories here at the Doe Resort.
We want this vacation to be your most enjoyable one yet. If there is anything you require, please contact us for immediate attention.
We hope you return again and again.
Enjoy your time here. Have fun and stay safe!
Write Your Letter Step-by-Step
Extend a congenial welcome. Be positive. Provide any information that would help ease the transition.
Define your business and the nature of your product or service. As appropriate, establish name recognition and product recognition in the mind of the reader.
Make sure that potential customers know where or how to find your place of business.
Offer some incentive for the potential customer to make contact with you in the near future.