Thank a Customer or Client • Example Letters, Guides and Samples

Guides

Expressing sincere appreciation for the customer's business is the major purpose of this letter, but you may also include some information that you want the customer to have, or a request for information that you need. A personal touch will add credibility to your expression of thanks.

How to write this thank-you letter:

  1. Express specific thanks.
  2. Continue with additional explanations, questions, or requests.
  3. Close with an expression of good will.

Example Letter #1

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Let me take this opportunity to thank you for choosing Doe Fire Extinguishers to provide your company the finest extinguishers and servicing. We are proud to welcome satisfied clientele and look forward to many years of working together.

If you have any questions about our equipment or service, we invite you to call us immediately at 555-5555, and we will be happy to assist you.

Once again, thank you for your business.

Example Letter #2

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I want you to know how much we enjoy serving your hardware needs and consider you a special customer. Of course we appreciate your orders, but we also appreciate the positive lift we get from your visits. As a token of our appreciation, I am enclosing a coupon worth 10% off your next purchase. Come visit us soon.

Example Letter #3

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Thank you for trusting us to be your source for top quality sporting goods in Springfield. We appreciate your kind expressions of appreciation, and are especially grateful for the recent order of basketball uniforms for your company team. Your colors are nicely coordinated and your logo is plainly visible. We hope the players will be pleased.

Thank you for choosing Doe Sporting Goods to supply team equipment this season. We look forward to sharing your success.

Example Letter #4

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After our Friday meeting I was thinking about our business relationship and how fortunate I am to work with you. I want you to know that there are few people I respect as much as I do you. I enjoy working with you and hope we can continue to have opportunities to work together.

Example Letter #5

Copied

I would like to take this opportunity to thank you for your cooperation in recently completing your dental treatment.

Restoring the patient to a higher level of dental health is our goal. After initial diagnosis and necessary appointments have been made, it is a source of satisfaction and accomplishment for both the patient and the doctor.

With conscientious home care and periodic dental examinations, you can look forward to excellent dental health.

Write Your Letter Step-by-Step

1 Express specific thanks.

Sample Sentences for Step 1
  • Thank you for giving me the opportunity to meet with you last week to discuss future contracts.
  • We appreciate the kindness you showed to John Doe's family when they visited your plant on Monday.
  • We at Doe International want you to know that we appreciate your business and will continue to do everything we can to meet your personal and professional needs.
  • Thanks for recommending our service to your affiliate in Springfield. It means a lot when a respected client gives us a vote of confidence.
  • Thank you for ordering 20 copies of our latest handbook on outdoor survival.
  • Thank you for the confidence you placed in us by inviting us to handle your advertising campaign.
  • Thank you for opening an account with Doe Seed and Feed. We are eager to serve your needs at home and on the farm.
Sample Phrases for Step 1
  • appreciate your business
  • appreciate your opening an account with
  • appreciate your patronage
  • customers like you
  • delighted that you have chosen us
  • for your recent order
  • for recommending our services to
  • for inviting us to bid on
  • for your gracious recommendation
  • grateful for the opportunity to serve you
  • greatly appreciate your patience
  • have always been a terrific customer
  • how much we appreciate
  • is always our pleasure to
  • is so gratifying to learn that
  • means a great deal to us
  • pleased that you have selected our firm to
  • thank you for
  • want to thank a great customer for
  • want you to know
  • wish all our customers could be like you

2 Continue with additional explanations, questions, or requests.

Sample Sentences for Step 2
  • As soon as our lawyer completes the paper work, we will set up another meeting to discuss the subcontractors who will be involved.
  • After the tour Mrs. Doe expressed her pleasure at your kindness and hospitality. She was excited to see firsthand the security measures that you employ.
  • We are delighted that you have chosen to do business with us and look forward to many more years of mutual benefit.
  • Some of the items your affiliate requested are on back order, but we will send them as soon as they become available, in two to four weeks. Thank you for your patience and understanding and for the opportunity to serve you.
  • We cannot fill your order until we know whether you want the book in hardback or paperback. Please phone us at 555-5555 and leave that information with Jane.
  • One point that remained undecided was whether we should use local actors for the outdoor scenes. I would like to meet with you at your convenience to make that decision.
  • We are offering clock radios to all who open new accounts in May. You are welcome to stop by and pick up yours.
Sample Phrases for Step 2
  • are our greatest asset
  • as soon as the goods arrive from
  • can offer you a choice of
  • continue to seek better ways to
  • could not fill your entire order
  • delighted that you have chosen to
  • did not note your preference
  • do all we can to ensure
  • hope to be able to ship them by
  • incorporate the latest technology
  • need to make a decision about
  • our merchandise is backed by
  • please inform us when you are ready to
  • request that you fill out the enclosed
  • when the opportunity presents itself
  • whenever you have the time
  • will send them as soon as
  • will ship the items as soon as
  • will contact you as soon as
  • would like to meet with you to
  • would like to set up another meeting

3 Close with an expression of good will.

Sample Sentences for Step 3
  • I look forward to starting work on the project, so you will have your new garage soon.
  • It is always a pleasure to work with people like you.
  • We hope you will feel free to use any of our services.
  • We look forward to many years of a rewarding business relationship.
  • Please accept my sincere thanks for letting us provide your office supplies.
  • Thanks for your cooperation.
  • We want you to be completely satisfied with our work.
  • Please drop in and inquire about other benefits of maintaining an account with us.
Sample Phrases for Step 3
  • am eager to answer any questions
  • are glad to have you as a customer
  • are proud to be your
  • are anxious to accommodate you
  • can assure you that
  • can count on us to
  • exists to serve our customers
  • feel free to inquire about other
  • hope to exceed your expectations
  • is always a pleasure to
  • look forward to
  • mutually profitable relationship
  • mutually rewarding association
  • our policy has always been to
  • put forth our best efforts to
  • thank you for your cooperation
  • through the years
  • to your complete satisfaction
  • use any of our services
  • want you to be pleased with
  • will always have what you need
  • will do everything in our power to
  • would be pleased to