General Sales • Letter Templates

Example Letter #1


I'd like to introduce you to Doe Software for Windows, a unique and revolutionary software product that actually improves any printer's memory and picture quality.

Don't Take Our Word for it...

(Quote prominent testimonial)

And Doe Software Just Got Better...

Doe Software has been the leader in printer utility software for years--without equal. Now, Doe Software for Windows has taken a giant leap forward by pioneering (describe advancement).

How Doe Software for Windows works...

*(list prominent features)

So Advanced that we Guarantee it Will Work for You...

Doe Software guarantees that our technology will increase your printer's memory and enhance your resolution or your money back.

Order at our Special $59 Offer Price Today...

Bring your printer up to its peak performance by ordering Doe Software today. There is no other product like it in the world! Place your order now.

P.S. Order your copy of Doe Software for Windows RISK FREE! It's 100% unconditionally guaranteed! If you're not completely satisfied, simply return it within 30-days of purchase for a full refund. You have nothing to lose... and everything to gain!!! Order now and save.

Example Letter #2


You haven't seen this offer before! Doe Software normally sells for $79.95, with a $20 mail-in rebate for existing users. For the month of September, we're giving preferred customers like you your $20 previous-user rebate INSTANTLY, so you pay just $59.95! No forms to mail in; no waiting for your rebate to arrive. But hurry! This offer is good only through September 30! (This instant rebate is not available in stores.)

Here are 4 important reasons to upgrade today.

You get all these great features plus your INSTANT SAVINGS OF $20, so you pay just $59.95!

Place your order today!

Don't wait. Offer ends September 30.

Example Letter #3


After nearly two years of intensive development, I am very proud to announce the newest version of our acclaimed Doe5 database. Doe5 is now the ultimate combination of ease of use and power, ideal for both novice and power users.

For a limited time, we are making Doe5 available to you for a very special price of $89. That's a savings of over $25! Please visit (web address).

This great new version of Doe5 is packed with many new features including:

*(list prominent features)

Doe5 is already receiving rave reviews!

*(list testimonials)

Order now! Doe5 comes with an unconditional 30-day money back guarantee.

To place your order, call 555-5555, or, order online by going to: (web address).

I am confident that you will appreciate and be delighted with the improved performance and new features in Doe5. Thank you very much for your continued support!

Example Letter #4


Recently, we sent you information about our NEW version of Doe Software for the introductory price of just $29--that's 25% off the regular price! And, if you order by (date), we'll include the Doe Road Atlas on CD--absolutely FREE!

Here are just a few of the incredible features of the new Doe Software:

*(list prominent features)

This special offer expires (date). Order today to save over 25% and get the Doe Road Atlas on CD absolutely FREE!

(Ordering information)

Example Letter #5


Experience the Doe Software Upgrade for Free!

Doe Technology is offering a FREE Doe Software Showcase for its new upgrade.

Take advantage of a NO-COST, NO-OBLIGATION opportunity to explore what the new Doe Software Upgrade can do for your organization in our two-hour Doe Technology Showcase. The first 150 people to attend will receive a free evaluation copy of our upgrade.


See For Yourself! Register Online Now (web address)

Example Letter #6


Only Four More Days Left on Our Giant Software Sale

Save Up To $1,701.09 Off Retail!

Here's your personal invitation to take part in Doe Software's annual best-seller sale. It's your chance to save a fortune on the most sought after game software in America today.

We've specifically chosen you to take part in this gigantic, once-in-a-lifetime Doe Software sale because we know that you appreciate high quality computer games.

Doe Software is different from most game web sites:

*(list prominent features of the site)

We're NOT the same old, same old!

We are holding this sale to thank our loyal customers and to introduce them to new games at super low prices. After you have tried them, we know you will become a customer for life!

Here are just a few of the great deals we are offering:

*(list games, descriptions, and discounted prices)

But talk is cheap. You've got to see for yourself. Visit us today at (web address). And remember, the sale ends (date). So act today!

P.S. To make this offer even better, we are making this a true once-a-year special sale. With any purchase, we'll throw in a copy of (name of game)--a $29.95 value--absolutely free! Visit us today (web address).

Example Letter #7




Visit today and receive free shipping on your first online purchase of $25 or more. Choose from millions of books, CDs, videos, and DVDs.

Take advantage of our great offer right now, and see for yourself how much fun online shopping can be. (Give web address).


* (list prominent features of the store)


Doe Bookstore makes returns easier than ever. Just send your purchase back to us and receive your money back. That's our unconditional guarantee.

So what are you waiting for? Shop online with us from the convenience of your own home, and take advantage of FREE Shipping on your next order of $25 or more. (Give web address).

Example Letter #8


I'd like to introduce you to Doe ImageMaker, a unique and revolutionary software product that actually improves any monitor's image and picture quality! Simply put, it just makes everything look better than ever!!!

Don't Take Our Word for it...

(List testimonials and endorsements)

The Best Just Got Better...

Doe ImageMaker has been the leader in the field for years--without equal. Doe ImageMaker has won a () Award and has been selected as one of the BEST SOFTWARE PRODUCTS by the Editors of () Magazine.

Now, Doe ImageMaker has taken a giant leap forward by (describe advancements).

How Doe ImageMaker works...

(Description of product's key points)

So Advanced that we Guarantee it Will Work for You...

Doe ImageMaker guarantees that our revolutionary product will make any monitor look better.

Doe ImageMaker runs under ALL PC operating systems...

(List operating systems)

Order at our Special $89 Offer Price Today...

Realize peak performance by ordering Doe ImageMaker today. There is no other product like it in the world! Place your order now. Your eyes will love it!

P.S. Order your copy of Doe ImageMaker RISK FREE! It's 100% unconditionally guaranteed! If you're not completely satisfied, simply return it within 30 days of purchase for a full refund. You have nothing to lose... and everything to gain! Order now and save.

Example Letter #9


You're off to a great start! You've already downloaded our FREE Doe's Bible Software. Now complete your Doe Scripture Library with the remaining "5 Bible Programs." Through the end of September, the Complete Doe Bible Suite is incredibly reduced to just $29.95--saving you over $100 if purchased separately!

(Quote testimonials)

Order Now!

You'll discover incredible Biblical understanding--and have fun doing it!

This exciting software includes:

*(list prominent features)

Order today to receive your copy of our greatest value ever offered on our Biblical software!

Example Letter #10


Doe Company Bonus Offer.

As a valued customer, you can select any two of the listed software products for just $9.99!

* (List Software titles and brief descriptions)

You may add two more products for an additional $29.99, and you'll get the FOUR PRODUCTS for less than $10 each!

What's more, we'll throw in the shipping & handling if you act by (date). Do it now!

Example Letter #11


Yes, it's hard to believe that our best upgrade ever would come with so many freebies and guarantees. But really, we just want to make certain you remain a satisfied Doe Software customer. So, we've decided to remove any and all risk to your upgrading.

Try it now without taking any chances...


See what's new and find out why we're willing to bet $59.95 that you'll prefer this upgrade to your current version. Bottom line: if you're not 100% satisfied with the new, ultra-efficient Doe Software, just return it within the first 60 days and we'll send your money back.


Most people install the upgrade in less than an hour, but if you need help, we're just a phone call away. No charge!


Example Letter #12


Please join us March 1-2, at Doe's Headquarters in New York for an event that highlights all that is new and interesting at Doe and gives you the opportunity to golf at the world-class Doe Golf Course.

The first day is an educational symposium focused on (give schedule). You'll hear from (list speakers and presenters). You'll also be able to rub shoulders with the presenters during a series of afternoon breakouts.

John Doe, Director of Marketing, will present Doe's new software application. He will discuss the features and functionality available now, and what is planned for the next release.

The second day is like no other.

(Give schedule, including the social functions.)

Mark your calendar for March 1-2 and bring your golf clubs!

P.S. Please RSVP by (date)

Example Letter #13


Welcome to (Web address)!

We supply, test, and review thousands of children's software titles. Shop with confidence with our Secure Shopping, Money Back, and Privacy Guarantees.

We belong to the (association), which means that we follow a strict code of practice to ensure safe and secure shopping over the Internet.

Our goal is to provide you with a safe, secure environment to browse and shop for thousands of popular children's software titles, and with our easy and convenient ordering system we are constantly striving to exceed your expectations.

On our site you will find over 5,000 items for sale from over 500 manufacturers worldwide. We hope you find that (Web address) offers the value, selection, and customer service you require.

Business is booming and we're here to supply your software needs--24/7. Our online superstore features such best-sellers as:

*(list best-selling titles)

Everyone here at (Web address) has but one mission: to provide our customers with the most informative, convenient, and cost-effective online shopping experience.