Example Letter #1
Thanks for visiting us at our booth at the Expo in New York City last month.
When we talked, I promised you the enclosed information on Doe Products camping gear. Our specialty is the rugged gear required by the true outdoors enthusiast. I've also included some relevant articles and reviews of our products. I hope this is adequate information for you. If I can be of further help, please call me.
At the present time, we do not have a distributor in the Southeast, but we are actively seeking representation. Perhaps we can discuss that possibility. I am looking forward to talking with you soon.
Again, thank you for your interest in Doe Products.
Example Letter #2
We are now seeking retail dealers for our line of camping gear, and we would like to inquire about your interest.
Doe Camping Supply is one of the leading designers of outdoor gear. Our camping equipment is very popular and is priced to sell at about 20% below our competitors'.
We think our line would do very well in your stores. If you are interested, please contact me at 555-5555, and we can arrange a meeting. I have enclosed an abbreviated list of our basic terms, policies, and procedures.
Hope to hear from you soon.
Example Letter #3
The Summer Soccer Festival promises to be an incredible 3-day event. In addition to the team competition, we will have a picnic, fun at the water park, and a dance with a live band.
Be sure to wear your Doe Athletic Shoes. When your team plays in the soccer tournament, you'll win special prizes if you're wearing your Doe shoes:
1st place prize--(describe)
2nd place prize--(describe)
Enter the tournament prize--(describe)
We look forward to seeing you there.
Example Letter #4
Thanks for opening a charge account with Doe Craft Supplies. Your new card is enclosed. Just call the toll-free number to activate it.
We have also enclosed a new member coupon that entitles you to a 15% discount on your first purchase. So feel free to stock up. Regardless of the size of your purchase, you receive a 15% savings.
Your charge account gives you preferred customer status. Throughout the year, we will send you notice of special sales just for you. Just another way of our saying "Welcome to Doe Craft." We want to be of service to you for years to come.
Please feel free to call our customer service department with any questions or concerns. Your ongoing satisfaction is our goal.
Example Letter #5
Here is the way to reach the targeted market of skiwear buyers--Doe Skiwear Quarterly. We reach thousands of buyers for your product line. Enclosed is our current media kit, including deadlines, rates, and sample issues.
What sets Doe Skiwear Quarterly apart from other trade publications:
*(list prominent features)
Each month Doe Skiwear Quarterly reaches 60,000 buyers who are anxious to increase their profitability. These are the very people you need to reach with your advertising.
Please read through the enclosed materials and I'll call you soon to discuss these ideas.
Example Letter #6
Enclosed please find the materials you requested for information on our wake boards. For additional information, please visit our web site at (web address).
We appreciate your interest in our wake boards and look forward to working with you in the future. Our wake boards were ranked number one in the world survey of (name publication), a global supplier of wake boards.
If you have any questions, please e-mail us at (email address) or fax us at (fax number).
Example Letter #7
Would you be willing to test market an exciting new line of obsidian Indian beads at absolutely no risk to you?
If you're like most craft stores, you're always watching for exciting new products for your customers. And budget is always a challenge.
Our new American Indian line of obsidian beads is absolutely unique and selling fast. We are so sure that they will sell well for you that you are invited to test it at absolutely no risk.
Our enclosed brochure lists all the designs and descriptions. Displays are available for the asking. Try our beads for 60 days and I'll call you at the end of the trial period. If the beads have sold well for you, I'll bill you at that time. If you want to return part or all of the order, you may do so--no questions asked.
Just complete and mail the enclosed card to receive your trial order. Any questions, call me at 555-5555.
Example Letter #8
Now that the dust has settled, you probably know that Doe Sporting Goods has opened a new store in the City Shopping Center. We are extremely proud of our brand new store.
To celebrate the occasion, we are having a Grand Opening Sale.
EVERYTHING will be marked down 15-35%.
*(list prominent sale items and prices)
The sale is during the week of (dates). You won't want to miss it. Mark your calendar and come celebrate our new Doe Sporting Goods store Grand Opening.
Example Letter #9
We thank you for your interest in our products. Over 20 years ago Doe Embroidery was established with one major goal in mind: to produce the Highest Quality Products at the Lowest Prices. Our goal continues to be upheld with the introduction of new products that can be found in our latest catalog.
Doe Embroidery products are of the highest quality because we do our own in-house embroidery with the newest and best machinery. Due to this process, we are able to offer you the best prices with the talents of our award-winning graphic arts department. We strive to develop new products that are in step with present trends.
We excel in Customer service. Our service is courteous, friendly, fast, efficient, and above all, personalized. We welcome all suggestions and comments from our customers.
To our present customers and all that we have helped in the past, we extend our gratitude. To new and prospective customers, we invite you to give us the opportunity to serve you. Again, thank you for your interest, and we look forward to working with you.
Example Letter #10
Save big!--up to 40% off on Camping Gear.
Now, with Doe Outdoors, you can cut out the middleman and save big.
Because we are a warehouse distributor, we pass the savings on to you. Here are some of the great deals we have today.
*(list special savings)
With 20 years of experience, we offer the best equipment at great prices. And we guarantee to have your order in stock. No excuses. No putting you off. You get what you need FAST and at rock-bottom prices.
Call us today at 555-5555.
Example Letter #11
Please allow us to introduce our company to you--DOE ENTERPRISES from INDONESIA. We manufacture sporting goods and athletic equipment, and are actively seeking sales representation in your area.
Some of our more prominent products are:
A full catalog is enclosed for your examination. We hope we can discuss a potential working relationship. I will contact you soon for an appointment.