Letter #1


Tired of shampoo that leaves your hair limp and lifeless?

Would you like to have healthy, shiny hair that keeps its bounce all day?

How would you like to save ($) on your very next purchase?

Until now, Doe Shampoo has only been available to salon professionals. But, with the enclosed coupon, you can purchase Doe Shampoo in your own grocery store.

Will you see a difference? Will you be happy? We guarantee it or your money back!

Rush down and buy a bottle today! Remember, the coupon expires (date).

Letter #2


Doe's Hair Loss Web Site

The management of Doe's Hair Loss Treatment have evaluated and tested many so-called hair loss treatment products that claim to prevent hair loss and grow new hair. We have compiled only the best products on our web site.

These products are shown and described on our web site. In addition, we list comparisons, testimonials, and market research. If any product cannot achieve the best results in the least amount of time, we do not offer it. So you can pick and choose the right product for you with full confidence.

Here are some of the great products we carry:

*(list prominent products)

Doe's Hair Loss Web Site ensures a secure on-line credit card transaction with the most advanced technology, and respects your personal privacy. We will never give away, sell, rent or lease your personal information to a third party. We only use the information we collect about you to process your orders.

Our Guarantee:

If you are not fully satisfied with any of our products, simply return the unused portion within 30 days of purchase with a brief explanation as to why the product(s) did not work for you, and Doe's Hair Loss Web Site will refund the full purchase price.

(Order Information)

We look forward to serving you. Visit us today!

Letter #3


Get 25% Off Your Next Visit!

Great hair days begin with great hair care.

Studies prove that hair that's cut every 6-8 weeks stays healthy longer. So why not call for an appointment today? You're sure to get a sensational cut. Just present this letter and receive 25% off--that includes our hair care products, too!

Our salon offers hair care and more!

* (list services)

Plus, we carry these name brand products:

* (list products)

Call for an appointment today: 555-5555

Present this letter at time of purchase.

Valid through May 31.