Extend an Offer to a Previous Customer

Letter #1


Welcome back!

For the past four years you have been one of our valued customers. But since February, we haven't heard from you. To entice you back, we have enclosed our newest catalog of products, along with a discounted price list for you to use on your next order.

May we draw your attention to just a few of our incredible offers:

*(list special values on selected items)

This is our way of saying we want you back and you can count on us, as you have over the years, to give you the lowest prices and the best service. Call us today with your order: 555-5555. We will ship your order within 48 hours.

Letter #2


We've missed you!

For so many years we've worked together but it's been a very long time since we've seen an order from you. If it was something we did or if a competitor has offered you a better deal, we'd like to make it up to you.

To bring you back, we'll offer you a one-time, extra 15% savings off the best price we offer. We don't care if you load up. We want you back!

We look forward to hearing from you.

Letter #3


Where have you been? We've missed you!

Your membership ended several months ago and we want to invite you back.

You may have heard that John Doe was elected president and Jane Doe now runs the front desk. Both say "hi." Lots of changes, but the most visible is your not being here.

Why not take a minute to fill out the enclosed renewal card and send it in? We will bill you later.

Looking forward to seeing you again!

P.S. Our annual awards banquet is April 9. We hope you can make it.

Letter #4


Usually when I don't hear back from people, I assume they're not interested and I move on.

However, in your case, I am making an extra effort to contact you because I think you really need my driver service. Jane Doe has told me she is quite certain that your company could benefit from our drivers, and she has encouraged me to keep trying to let you know how our driver service is different from our competitors'.

Basically, our driver service stands out because you receive the following benefits:

*(list prominent features)

I'd like to schedule a time for one of our drivers to pick you up and take you on a demonstration ride. I'll call you next week to discuss the possibility.

Letter #5


It's been a while since you've ordered from us! Here's a way for you to order again. Please find a 25% coupon enclosed that you can redeem on your next order.

But you need to order by (date).

We want you back. Use the coupon today and receive a whopping 25% savings!

Letter #6


We want you back! We are offering you the chance to join the club again. Enclosed is a special limited offer to receive 11 books for just 1 cent, and become an instant preferred member again!

Here is a partial list of books to choose from:

*(list books)

Check out the enclosed catalog for a complete selection.

This is a limited-time offer, so hurry and take advantage by responding before (date).

Letter #7


I appreciated our meeting about my becoming your (products) representative. Of course, I'm sorry you didn't select me, but I understand that many factors were involved. Although I may not be of service to you today, I hope you will consider me in the future. Until then, thanks for your kind consideration and the time you gave me.

Letter #8


I couldn't believe my eyes!

I checked again and again, but it's true. I haven't seen an order for labels from you in almost six months.

Whenever I discover that a good customer like you has stopped ordering from us, I get concerned. It's like losing a good friend. Was it something we did? If so, we'd like to make it right.

Our new spring catalog of labels has just come off the press. It contains some of the most beautiful labels we've ever produced. I know you'll love thumbing through it.

I want to offer you 20% off on your next order. It's my way of saying that I value your business and want you back.

Please review the enclosed catalog. When you order, the 20% discount is yours.

Won't you contact me soon?

Letter #9


Maybe it has been a while since your last visit or maybe you were here just yesterday. Either way, we would love to see you again.

Our office is at (address), in the beautiful Doe Planned Community. Our office hours are Monday - Saturday 11:00 AM to 6:00 PM.

If you have not been here for a while, you might discover that we have built many more houses and the Doe Planned Community is starting to take shape. We have, as always, inventory homes available for quick move-in. Or you can select one of our beautiful home sites and have any of our nine floor plans with 27 different outside looks built especially for you. On selected inventory homes we can offer you, for a limited time, very lucrative incentives. If you would like details, please give me a call at 555-5555.

Doe Homes has over 50 years of experience in building gorgeous homes and beautiful neighborhoods. And Jane Doe, with over 17 years experience in real estate and new home sales, will be here to welcome you.

We will be glad to answer any questions you might have about financing, neighborhood, or even about our company.

I am looking forward to your visit, or you can call me at 555-5555.

Letter #10


We've Missed You.

We want to let you know how much we'd like to see you again. (You'll probably find what we're offering is right on target.)

Please be our guest.

Choose 9 books FREE.

All you pay is shipping and handling.

Come back for the personal service. Come back for the amazing selection. Come back for the FREE books. Just come back.

Your friends at Doe Book Club are thinking of you.

P.S. Choose your 9 FREE books today by filling out and mailing in the enclosed order form.