Letter #1


Your dog, Fifi, has become like a member of our family.

Let us continue caring for your dog by offering you a 25% discount on his next bathing, grooming, and clipping.

This is our way of saying "thanks" for allowing us to help care for your dog.

We miss Fifi. Call now for an appointment.

Letter #2


One of the great days in a dog owner's life is when his pet is house broken. The reality sets in when little Fido obediently wakes you up in the middle of the night to go outside. The simple answer is to install a Doe Dog Door.

The Doe Dog Door is:

*(list prominent features)

Check out our enclosed brochure that shows styles, sizes, and prices. We can install your door the same day that you order. Order your Doe Dog Door today: 555-5555. Your dog will love it and so will you.

Letter #3


You love your pet. But when you have to leave on an extended trip, where is your pet's home away from home? Try Doe Pet Home.

We provide quality care for your pet, including grooming, bathing, food, water, and lots of exercise. And Doe Pet Home is an extension of our veterinary clinic, so you never need to worry about your pet's health.

We have enclosed information about our facilities and hope you will call us when the need arises. Or come by to visit us. Either way, we want you and your pet to feel welcomed. Call us any time at 555-5555.

Letter #4


A healthy pet is a happy pet. But he can't do it alone.

Choose Doe Vet Clinic for your pet's ongoing health care. We provide such essential services as:

*(list services)

Consider this your invitation to come by our clinic and check out our facilities. Meet Dr. (name) and our entire staff. Give your pet the gift of a long, happy, and healthy life. We guarantee your pet will be in good hands.

Letter #5


Do you have a loving but disobedient dog?

At Doe Pet Training, we specialize in teaching your dog obedience. We will train your dog to respond to both verbal and nonverbal commands. In just a few lessons, he will be transformed into a model of good behavior.

Your dog will learn the following commands:

*(list commands)

Don't take our word for it. Here are actual statements from some of our happy customers:

*(list testimonials)

Our enclosed brochure details the services provided by Doe Pet Training. End the frustration. You and your dog should be enjoying yourselves. Call us today: 555-5555.

Letter #6


Your children or your pets? Sometimes you'd choose the pets! But you can't take them with you on a cruise. Call Doe Pets. We treat your pets as if they were your children.

Doe Pets gives you a nice alternative to a kennel. We offer:

*(list services)

Pets are who we are--and we know how important they are to you. So, go on your trip and have the peace of mind that your pet is being cared for by someone who loves it and will give it the care it needs until your return.

Please call us at 555-5555.

Letter #7


We understand that your pet is a family member. But, when you travel, it's not always possible to take them along. A kennel can be traumatic. Imagine being dropped off somewhere strange and being incarcerated for ten days! Doe's Pet Service is the answer.

In addition to visiting your home to take care of your pet, we provide other personal services:

*(list prominent services)

We invite you to check out our enclosed brochure. Then, please call us at 555-5555. We'll send out one of our representatives to get to know your pet so you can feel comfortable.

Doe's Pet Service has been helping pet owners for the several years. We hope you will become our next client.

Letter #8



Doe Veterinarian Service announces the opening of the Doe Pet Cemetery.

You consider your pet as a family member. You gave it care and love. Wouldn't you like to honor the memory of your pet once it's gone?

At Doe Pet Cemetery we provide a beautiful setting to memorialize one of your best friends. We can accommodate your choice of cremation or ground burial.

Please call or stop by to learn more about our new cemetery.

Letter #9


Giving your cat a bath is hard enough, but did you know it can be harmful to your pet?

That's right! In an effort to care for a pet, many cat owners damage their cat's sensitive skin by using a harsh soap. The irritation can cause scaling.

Now, with our Cat Shampoo, you can bathe your cat with a wash that is guaranteed cleansing and safe for its skin.

* (List 3-5 one-sentence bullet points of prominent features)

We are offering a special introductory price of just $12.95 (regularly $19.95) for a bottle of our shampoo.

Please call us toll-free at 1-800-555-5555, or mail in the enclosed card. Discover for yourself the difference in your cat's appearance and demeanor.

This is a one-time offer, so call us now!

P.S. Scientific studies show that cats bathed with Cat Shampoo have more beautiful fur and are more contented. Give Cat Shampoo a try!