Letter #1


Let us take just a moment to thank you for being a valued customer of Doe Floral. However, in checking our records, we notice you have not placed an order recently.

We would like to give you an incentive to place an order by offering you the enclosed special certificate good for 15% off your next order. And, since both Mother's Day and Father's Day are coming soon, what better time to use your certificate!

Look through our enclosed brochure of beautiful arrangements. We are sure one of them will suit your needs as the perfect gift. Just bring the certificate the next time you drop by, or refer to it when you place your order by phone. Either way, the 15% discount is yours.

That's all there is to it. We want you back and hope to see you soon.

Thank you.

Letter #2


Did you remember that Secretary's Day is this coming Wednesday?

Doe Florists can surprise her with a flower arrangement that she will never forget. Imagine her delight when one of our uniformed deliverers arrives with a beautiful bouquet and a card from you, expressing your thanks for a job well done. Doesn't your secretary deserve a thoughtful gift like this?

Here are some of our special arrangements and prices:

*(list specials)

"Thanks" is hard enough to say. This year, say it with flowers. Call Doe Florists at 555-5555.