General E-Commerce • Letter Templates

Example Letter #1


Would you or your business like to use the Internet more effectively as a tool to increase your income, generate more leads and mailing lists, and sell your products and services online (if that's applicable to your business) without wasting your money and even worse, your TIME? With "The Business to Business TBM Update," you get direct contact with my successful, ongoing approach, honed over 25 years of working for, owning, and running a water and wastewater treatment equipment business, and the past year and a half of helping businesses online. I teach you how to more effectively use the resources you have to get the results you want from being online.

"The Business to Business TBM Update" is a monthly newsletter filled with the latest ways to profit online, written in easy to understand terms, free of jargon. You'll be in direct contact with people profiting online and speaking in terms you can dollars generated and saved. With "The Business to Business TBM Update," you get the insider's advice that I give to my consulting clients. And much, much more.

To receive your free copy of "The Business to Business TBM Update," click here now or go to (Web address).

Example Letter #2


As a special customer, we wanted to make sure you didn't miss out on this fantastic opportunity before we make it available to the general public: our very first Autumn Clearance sale.

Select from over 40 pieces of jewelry in our fabulous collection at unbelievable prices (with savings up to 75% off retail). There are diamonds, pearls, necklaces, bracelets, rings, earrings and watches. Treat yourself or someone special to one of these tempting treasures.

So don't miss this once-in-a-lifetime opportunity--simply go to our web site and click on SALE. The quantities are limited and are sure to sell out. We urge you to act now and take advantage of these great savings.

(Web address)

Example Letter #3


Our new "business-to-business" e-book is scheduled for release by the end of this month, and we are now actively seeking partners to license the distribution rights. The basic specifications would be:

(list requirements)

We believe that the demographics of your membership list would be ideal for our e-book. May I request a meeting to show you the e-book and to discuss its mutual benefits to both our organizations?

Example Letter #4


On behalf of all of us at, who work hard every day to make your experience on our web site a most rewarding one, I welcome you.

At, you will find over 10,000 items featuring name brands such as (list brand names) at tremendously reduced prices. With over five years of selling computers and supplies via the Internet, we are confident that you will find the value, selection, and customer service you desire.

*(list benefits and content of your web site)

It is our goal to build lifetime relationships with you by meeting your needs perfectly. You should expect the best every time you shop! Please take full advantage of our web site to spare your budget, conserve your time, and simplify your shopping process.

Example Letter #5


Thank you for shopping at largest computer store on the Internet.

Be sure to stop by our Buy Now page for our daily best deals. You'll find free product deals, cash rebates, buy-one-get-one-free offers & more...

Don't forget to register for our quarterly computer package give-away!! Just enter your e-mail address at:

We hope you've enjoyed your shopping experience. At you'll find the guaranteed lowest prices and latest technology. We appreciate your business and look forward to your next visit.

Example Letter #6


"Discover the same secrets that stuffed $65,000 in my bank account in just 3 months, working just 2 hours a day on my computer--and you don't have to read a book to do it!"

Have you heard of "Doe's Internet Magic"?

It's incredible! John Doe, a long-time veteran of Internet marketing, has finally revealed his blueprint to generate an income of over $200,000 a year...

- WITHOUT spending 12 hours a day glued to a computer screen

- With NO personal selling or advertising.

- WITHOUT having to purchase a single course on marketing

- With NO employees, premises or expensive equipment.

- WITHOUT subscribing to a single e-zine

- With NO major investments or costly startup expenses

- WITHOUT making a single phone call!

But there's more to it than that. He has an incredible secret to share--one that he personally uses to generate this enormous personal income working no more than 2 hours a day; One that he used to fund the purchase of a new home last month; One that he uses every single day of his life to produce a profit whether he's working at the computer or not.

This secret could make you rich.

I won't waste any of your precious time. You can get absolutely FREE access to John's powerful secrets and strategies for 3 days at the following web site:

(Web address)

So rush to the site right now and claim FREE access before John pulls the plug on sharing this powerful information. The trial is totally free. Be prepared to be blown away!

P.S. Discover "Doe's Internet Magic" and finally learn how to generate a decent online income with a business model that works!

Example Letter #7


Despite the fierce competition, our hard work to obtain a consistent, reliable, top-quality Italian wine supply has allowed Doe Imports to establish a reputation for quality and to develop long-term relationships with our customers.

We keep a large stock of superior Italian wine in our temperature-controlled warehouse so that we can provide you the best selection with the shortest possible delivery time.

Please browse our online catalog. Ordering is quick and convenient.

We sincerely hope to serve you in the near future.

Example Letter #8


We started this web site with one goal in mind, to help you find the special party items that you love.

Explore our online store to see what we mean. When you order, we insist that you do so entirely at OUR risk. That is why all of our products come with our No Risk, 100% Unconditional Money-Back Guarantee. We want you to order today, and if for any reason you aren't completely satisfied, simply return your purchase for an immediate refund. You simply can't lose! Enjoy!

P.S. When you order today, your selection will be shipped immediately, and after that, you are the judge. You must be 100% satisfied or you can return it for a full and immediate refund, no questions asked.

Example Letter #9



If you are trying to sell a product or service on the Net, a steady stream of qualified LEADS is one of the most important elements for success!

Read on, if you are interested in...

Expanding your Business,

Increasing your Sales,

Maximizing your Profits

Doe's Email Direct Marketing is the most cost-effective way to generate large numbers of fresh, hot leads.

Let us help you develop and manage a high response list of prospects who express interest in receiving information about your products or services.

Doe's Email Direct Marketing is a Contract Mailer, who sends to Quality Lists that have been purged and verified. Our lists get 85% + response.

Contract Mailing

We can send your ad to 10,000 or to 10 million.

We capture all replies and honor all removes.

We send you only the qualified leads that have opted-in to receive your information!

Targeting By State or Region Available!

Call today!

Example Letter #10


(Headline statement)

Welcome to our monthly newsletter, Doe Internet, offering marketing tips, strategies and secrets from the Web's most successful online entrepreneurs. Doe Internet comes to you filled with useful resources, income-producing wisdom, business opportunities ... and MUCH more!

Doe Internet is always FREE ... and free of obligation. The only "price" we ask for all this information is that you enjoy the publication and pass it on to your friends and associates.

I'm delighted that you've subscribed to Doe Internet! Thank you! Watch your e-mailbox. Your first issue should arrive before long.

With good wishes!

Example Letter #11


Thank you for visiting We make your security our top priority. We will never provide your purchase history or personal information to any outside organization for marketing or promotional purposes. We will only use the information you provide us to enhance your purchasing experience and improve the service we provide you. You may occasionally receive notices or e-mails regarding news, special promotions or new and exciting deals we have for you, but we will never use your personal information outside of this company. Our commitment is to ensure you a satisfying and trustworthy relationship with us.

All orders placed through our on-line catalog are handled by a Secure Server. From there you will be entering our Secure Shopping Cart where all information transferred between your computer and our web server will be encrypted (coded) for privacy.

However, if you prefer to place your order by phone please call 555-5555. Orders can also be faxed to (fax number).

Our mission is to supply you with the finest vitamins, herbs, and supplements available today. Some of the incredible deals we are offering right now are:

*(list prominent deals)

We value your business. We pledge that ALL information you leave here STAYS HERE. We will never sell, lend, or share our customers' personal information with anyone for any reason.

Again, thank you for shopping at