Follow Up on a Sales Interview, Presentation, or Exhibit • Example Letters, Guides and Samples

Guides

Take advantage of this correspondence to reiterate the positive aspects of your service or product and gently urge your potential client to take the next step in negotiating a sale. Remember, the reader has already expressed interest in your business, so give a firm sales pitch, highlighting the benefits of your product or service, without pushing too hard.

How to write this sales letter:

  1. Thank the prospective customer for being present at the interview, presentation, or exhibit.
  2. Point out the essential benefits your product or service offers.
  3. Encourage the prospective customer to take the next step in purchasing the product or service.
  4. Offer any additional assistance.

Example Letter #1

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Doe's annual electronic products exhibition is always a great success, and this year was the best ever. We are pleased that your participation added to that success.

We appreciate your interest in Doe's new products. The theme of our exhibition this year was simplicity, because we offer the simplest hardware and software on the market. It has never been easier to use electronic planners or scientific calculators.

Based on the information you provided, we have selected specific items that we think will suit your lifestyle efficiently and economically. Our representative will call to acquaint you with these products. If you have any questions, please contact us at 555-5555.

Example Letter #2

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Thank you for allowing me to show you the floor plans for homes we intend to build this summer. These homes are an exceptional value, with spacious bedrooms, high ceilings, and versatile family rooms. Remember that with a $500 down payment you can lock in your price and reserve your lot. With today's rapidly escalating costs, you realize how important this offer is. For a full 30 days your check is completely refundable. You have nothing to lose and a lovely home to gain. Call and we will help you find the home you've been dreaming of but never imagined was within your grasp.

Example Letter #3

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Thank you for taking the time to visit the Doe Spa exhibit at the Lincoln County Fair last Saturday. Doe is a leading maker of hot tubs in the industry because we represent quality and dependability. Our Prima model, which you examined Saturday, uses only the finest materials to create that custom spa feeling. May I schedule an appointment for your free in-home consultation? Call me at 555-5555 to hear more about our attractive prices for fair attendees. We look forward to hearing from you soon.

Example Letter #4

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It was a pleasure to share time with you today. There seems to be a little excitement in the air regarding our potential alliance. I assure you we are very excited about the prospects of entering into a partnership with Doe Corporation.

It might be a good idea to conduct four to six focus group studies immediately to determine consumer acceptance among various demographic groups. Feedback from these focus groups may provide you with the primary data you need to determine the magnitude of your launch.

I will be in Springfield the week of July 15 and in Centerville the following week. If you need me for any reason, please leave me a voice mail at 555-5555. You may also SkyPage me at 555-5555# LV MSG # #.

Again, it was great to meet you today. I hope this is the beginning of a long, mutually beneficial relationship.

Example Letter #5

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Thank you for the interview today. I was pleased for you when you shared your success with me today. I have always appreciated the skill and the effort required to excel in sales in any capacity. My sincere congratulations to you on a job well done.

I am very enthusiastic about becoming a member of Doe Consulting group I would be pleased to have your support. If you have additional questions for me I can be reached at 555-5555.

Thank you for your time and consideration.

Example Letter #6

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Thank you for the interview today. Your company continues to impress me. I have never met so many intelligent, ambitious, happy employees in the same place!

I appreciate your consideration of my application to become an Account Executive. My skills and abilities fit well with your requirements and I am very excited about contributing to making 2019 a banner year at Doe.

I will be in Philadelphia the week of July 15 and in Dallas the following week. If you need me for any reason, please leave me a voice mail at 555-5555. You may also SkyPage me at 555-5555 LV MSG # #.

I am very enthusiastic about becoming a member of the Doe Consulting Group. I will check with you next Friday to see whether you have made your decision about the position.

Thank you for your time and consideration.

Example Letter #7

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It was a pleasure to share time with you and your staff members today. Due to the many variables we have encountered during our quest for a partner, I regret I was not able to prepare a pro-forma to assist you in your decision. I do believe that when you build your model, you will see the justification in moving forward based on the revenues generated from our product.

It might be a good idea to conduct four to six focus group studies immediately to determine consumer acceptance in various demographic groups. Feedback from these focus groups will provide you with the primary data you need to determine the magnitude of your launch.

If I can be of any assistance to you, please feel free to contact me at 555-5555.

Thank you for your time and consideration. I hope this is the beginning of a long, mutually beneficial relationship.

Example Letter #8

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Thank you for interviewing me today. It was a pleasure to share time with you, Jane, and John discussing career opportunities within your group. I am optimistic about working for Doe and would enjoy contributing to the success of your division as an Account Executive. I am confident that my skills and abilities fit well with your requirements.

I will be in Philadelphia the week of July 15 and in Dallas the following week. If you need me for any reason, leave me a voice mail at 410 549-4266. I will call you as soon as I have a moment or SkyPage me at 1-800-759-8255-PIN 2712579# LV MSG # #.

Thank you again for your time and your consideration.

Write Your Letter Step-by-Step

1 Thank the prospective customer for being present at the interview, presentation, or exhibit.

Sample Sentences for Step 1
  • Thank you for taking the time out of your busy schedule to meet with me today.
  • I appreciate your interest in our products. Here is the additional information you requested.
  • I felt that our interview on Monday was satisfying and productive. I enjoyed listening to your plans to expand your business.
  • I recently transferred to this area and therefore appreciated your kindness in listening to my proposal.
  • Thank you for giving me your business card at our exhibit last week.
  • I wanted to thank you personally for asking for more information on the water safety accessories we demonstrated at the Water Safety seminars.
  • I was happy to meet with you after all our telephone conversations. I hope I was able to answer your questions satisfactorily.
  • I appreciated your comments during our recent interview. Thank you.
  • Thank you for investing so much time in discovering what this company has to offer you.
  • I am glad you found time to meet our newest sales representative last week. Thank you for attending our presentation.
  • I am pleased to announce that once again we are presenting the marketing seminars that you and your colleagues enjoyed so much last fall. I also want to remind you that we offer private consultation services for individual businesses.
Sample Phrases for Step 1
  • accept my thanks for the interview
  • appreciate your courtesy and consideration
  • appreciate the courtesy you showed in
  • appreciate your interest in
  • appreciated your comments and feedback
  • appreciated your listening to my proposal
  • appreciated your kindness
  • appreciated the update on your
  • are once again presenting
  • enjoyed our brief visit
  • enjoyed listening to
  • happy to be able to meet with you
  • have given a great deal of thought to what you said about
  • information you requested
  • missed you at the presentation
  • most enjoyable chat about your
  • opportunity to meet with you in person
  • sorry you couldn't make the presentation
  • thank you for investing so much time in
  • thank you for talking with me about
  • thank you for allowing me to introduce myself and
  • thank you for taking the time to
  • thank you for opportunity to meet you
  • thank you for attending our
  • time out of your busy schedule to
  • too bad you had to be out of town during the

2 Point out the essential benefits your product or service offers.

Sample Sentences for Step 2
  • Allow me to reiterate some of the outstanding benefits you will gain from using our products.
  • With the new Doe Security Systems you can be sure that your possessions are secure, even when you're not home.
  • As we discussed, when dealing with such complex tax laws and policies, filing taxes can be a nightmare for the small businessman.
  • I have enclosed a brochure for your review as you make your decision to choose a supplier.
  • Because you showed such interest in our graphic design services at the demonstration, I am sending you this pamphlet to explain our services in greater detail. Please review it and discuss the material with your associates.
  • During our meeting last Friday, we discussed several ways in which you could finance your purchase. Let me review them for you.
  • I am delighted that you were interested in our new products and am glad you agree that water safety is an essential part of enjoying your time in the water. Please look through this catalog that features our life jackets, inner tubes, goggles, caution signs, and more.
  • It was a pleasure to meet you at our home show. Here is a brochure that highlights the five models you toured on the weekend.
Sample Phrases for Step 2
  • a revolutionary approach
  • all of this at your fingertips
  • allow me to reiterate some of the
  • as we discussed
  • because you showed such interest in our
  • enclosing descriptive literature
  • gives you your choice of
  • gives you the opportunity to
  • have enclosed a brochure so that you
  • am taking the liberty of
  • am enclosing a data sheet which shows
  • important advantages we can offer you
  • in which you expressed an interest
  • it can pay for itself in just
  • let me reemphasize that the
  • like to point out several important
  • please note the quality of the
  • since you indicated an interest in
  • some of the benefits we discussed were
  • the outstanding benefits you will receive
  • thought you might like to receive these
  • unequaled savings and convenience
  • are confident that we can
  • are equipped to give you
  • can offer you
  • are making this generous offer because
  • wide choice of models and styles
  • with our wide range of
  • your interest in the subject

3 Encourage the prospective customer to take the next step in purchasing the product or service.

Sample Sentences for Step 3
  • I will call you next week to set up a time to give you a free estimate.
  • Please fill out the enclosed order form and return it with the special coupon you received at the seminar.
  • To reserve an appointment, call one of our customer service representatives during regular business hours at 555-5555.
  • I will call you in a few days to discuss which package you would like to order.
  • Just fill out the order form and return it. We anxiously await your consent to send you this marvelous product.
  • I look forward to meeting with you. My secretary will call you to arrange an appointment.
  • We hope you will consider the ideas we presented and decide to call us at 555-5555 to arrange your first meeting.
  • We already have some exciting plans for your company's future and we eagerly await your reply.
  • I hope I have supplied you with enough information to make your decision. If I have not, please let me know.
  • Please contact me at 555-5555 when you make your decision.
Sample Phrases for Step 3
  • already have some exciting plans for
  • anxiously await your
  • come in and try
  • hope you will consider our proposal and
  • hope you will give some thought to
  • think you'll discover that
  • if you accept this invitation
  • if you need any further information
  • just fill out the order form and
  • let us know when you're ready to
  • look forward to talking with you further
  • look forward to working with
  • looking forward to your call
  • may I send you this
  • please take this opportunity to
  • please contact me at
  • please read the enclosed documentation and
  • please let us know when you're ready to
  • please come by again and
  • send it in with the special coupon
  • set up a time for
  • to set up an appointment
  • will call you next week to
  • will be back in touch in a
  • will call you to arrange
  • will submit our recommendations
  • would like you to accept a free trial of

4 Offer any additional assistance.

Sample Sentences for Step 4
  • If I can assist you any further with this decision, please call my personal office at 555-5555. If I am not in, leave a message with my secretary. I will return your call as soon as possible.
  • We want you to know how important your business is to us. Let us know if you need more assistance. We are here to serve you.
  • Remember, our prices are still negotiable, so call me if you would like to discuss pricing and we'll see what we can work out.
  • Let me know if I can offer more help.
  • You can call me any time to discuss your concerns.
  • If you have a pool safety product in mind that does not appear in the catalog, give me a call and I will locate it for you.
  • If you no longer have the coupon you received at the demonstration, call me and I will make arrangements for you to receive that discount.
Sample Phrases for Step 4
  • arrange a special discount
  • be happy to address any concerns you may have
  • call me at any time
  • call to discuss terms
  • can assist you further
  • eager to work with you
  • glad to arrange an on-site demonstration of
  • happy to set up an appointment to
  • if you want clarification of any point
  • if you need any more information
  • if you have any concerns
  • let me know what other information you
  • let us know if you
  • look forward to serving you
  • looking forward to providing your
  • please feel free to call
  • prices are negotiable
  • will be happy to assist you
  • would like to do business with you
  • your patronage is important to us