Express Appreciation to Long-term Customers and Those Who Pay Their Bills Promptly • Letter Templates and Guides

How to write this letter:

1Express appreciation to the customer for his or her patronage or prompt payment.
2Specifically state what you appreciate and why. If you are offering a customer incentive, mention it briefly.
3Close with a positive statement about your continuing relationship.


This letter can take the form of a general thank you for long-term patronage or of an expression of appreciation for prompt payment. These letters sometimes contain a customer incentive such as a higher credit limit. Such letters are usually brief and may be somewhat informal.

Example Letter #1


Thank you for giving us the opportunity to serve your company for the past two years. We want you to know that we have appreciated your business and your prompt payments. Your cooperation has helped our business run smoothly and has led to a respectful business relationship between our two companies.

We look forward to many more years of mutually beneficial association and wish your company the success that it deserves.

Example Letter #2


As we approach the new year, we want to thank you for choosing Doe's for all your drug store needs. We know you have many shopping choices, so we are pleased that you continue to shop at Doe's. We are committed to providing you with the best products and services at the lowest prices. As a token of our appreciation for your continued patronage and prompt payments, we enclose a coupon for a two-pound box of Doe's delicious chocolates. We look forward to serving you for many more years.

Example Letter #3


We want you to know how much we have valued your loyal patronage over the years. We have watched you grow from a fledgling company to a thriving business. Though you have experienced difficult times, you have never missed a loan payment or given us any reason to be concerned over financial matters. We are proud to be your bankers.


Specifically state what you appreciate and why. If you are offering a customer incentive, mention it briefly.

Example Sentences for Step 2

Example Phrases for Step 2

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