Example Letter #1
Please note that the limitation of "one per customer" on our bulk oil sale advertisement is a misprint. We apologize for this error and encourage you to take advantage of this once-a-year sales event to stock up for the year. We are pleased to offer all premium oils at the same low price as last year, but remind you that the offer will end on April 30.
Thank you for your patronage. We enjoy being your one-stop store for all your automotive needs. You have a problem? We have the solution.
Example Letter #2
Please note that our spring sale insert delivered with Tuesday's newspaper contains an unfortunate misprint. The sale price for the five-piece set of lawn furniture is $400, not $100. This lovely set is built to last for years and is a bargain at this price. We invite you to take advantage of all our low sale prices during the month of April. The first ten customers to purchase this lawn furniture will receive a 10% discount on their total purchase. We hope to see you early Tuesday morning.
Example Letter #3
Our Fall Sale flyer contains an error. On page 14 the photograph illustrating the "Walfield Wedge" downhill skis on sale at $200 actually shows last year's model. The '97 model Wedge has better graphics and a big sidecut for carving effortless turns in all snow conditions. It also incorporates a new core technology for better action in the bumps and lighter weight on the lifts. Don't let this unfortunate misprint keep you from buying these skis at this rare preseason sale price!
Example Letter #4
Please accept our apologies for the misprint in the memo announcing our office Christmas party. Our party will be held Friday, December 17, not Saturday. We apologize for any inconvenience this may cause anyone and hope that you will still be able to attend. All of the other information about time and place is correct. We look forward to seeing you and sharing the spirit of the holidays together.
Example Letter #5
We're sorry we can't rent our New Release videos for 9 cents! We are, however, reducing our price on all regular videos to 90 cents. At that price, we're now the lowest in town--all week long. We appreciate your business and hope to see you soon.
Example Letter #6
The in-store discount coupon you recently received states that it "may be used on any merchandise in the store." It should read, "may be used on any non-sale merchandise in the store." Our sale prices are already so low we don't dare reduce them further!
Your coupon lets you decide what regular merchandise you wish to purchase at sale prices. Join us next week for the Sale of the Century. Bring your coupon and receive free hot dogs and drinks for yourself and your immediate family members.
Write Your Letter Step-by-Step
Inform the reader of the error.
Make a sales pitch for your product or service, if appropriate.
Express regret and/or appreciation.