Announce or Introduce a New Salesperson • Letter Templates and Guides

How to write this letter:

1Inform your customer that a new salesperson is joining your business and will be the new contact person.
2Explain why the new salesperson will be of value to the customer. Customize your comments to fit the wants and needs of the customer.
3Tell the customer that you will personally introduce the new salesperson, if practical.


This letter informs a customer that your business contact with him or her is going to be someone new. The letter gives useful information and lets the customer feel valued.

Example Letter #1


Here's some exciting news for you ... and some better news!

John Doe has been your account representative for the last three years. I know you will be very happy to learn that John has been hired by Service Executives, Inc. as their Regional Manager for his outstanding achievements at our company, (name of company).

Of course, John will no longer be able to service your account, but our excellent working relationship with (name of company) will continue uninterrupted.

John and I are pleased to introduce you to Jane Doe, your new account representative. Jane has proven herself as an integral member of our sales group over the last two years. (List her qualifications and achievements.)

Because I want this transition to be seamless for you, I would personally appreciate introducing Jane to you. I will call to arrange a convenient appointment.

Example Letter #2


I think you will be pleased to know that John Doe, formerly of Springfield Technologies, is joining our staff and will be working closely with your accounts. John brings several years of marketing experience in ready-to-wear to this position and is well prepared to meet your specific needs.

I will accompany John on his first visit to make the formal introductions. I am confident you will find him very knowledgeable and responsive. We hope to visit your office next week.

Example Letter #3


We are pleased to welcome John Doe as the newest member of our sales force.

John has raced boats professionally and has worked in both wholesale and retail boat sales. Please come by to meet him at our display at the Springfield Boat Show. We believe you will find his expertise invaluable in making your selections for next year's inventory.

Example Letter #4


It is my pleasure to let you know that our new star, John Doe, is now in charge of your account. John is a twenty-year veteran in workboot design and sales with Springfield Bootworks. Now he has joined forces with us to provide our customers with top-of-the-line boot sales and service. Mr. Doe will accompany me at our next meeting, and thereafter he is all yours! I know you will be delighted with the new ideas and added sales John will bring to your business.

Example Letter #5



Educated at City University, Jane has brought her southern charm to the Rolling Hills neighborhood and seasoned it with just enough Yankee know-how to get the job done. She and her husband, John, a local attorney, and their eight-year-old daughter, Anne, are the typical Rolling Hills family, right down to their Cocker Spaniel. John coaches girl's baseball; Anne attends Rolling Hills Elementary School, and Jane, in addition to her commitment to Real Estate, is active in the PTA and Chamber of Commerce.

Jane brings the same dedication to work that she has shown to family and community. That is why she has created so many enduring friendships through real estate. That is why she has consistently earned her profession's highest awards that show not only what she has done for herself but what she can do for you.

When you have real estate questions or needs, look no further than the borders of your neighborhood. Jane Doe is here to help.

Example Letter #6


This letter is to introduce you to Jane Doe, your new sales representative.

Jane is a fine person and a real professional. Jane has had ten years of experience in our industry. She's done it all--production, customer relations, sales.

In fact, I think Jane knows everything about our product, top to bottom. And she'll put that expertise to work for you.

I've asked Jane to contact you next week to set up an appointment to meet you. She has many great ideas and is eager to get to know you.

You can rely on Jane's ability. She will take good care of you.

Write Your Letter Step-by-Step


Inform your customer that a new salesperson is joining your business and will be the new contact person.

Example Sentences for Step 1

Example Phrases for Step 1


Explain why the new salesperson will be of value to the customer. Customize your comments to fit the wants and needs of the customer.

Example Sentences for Step 2

Example Phrases for Step 2