Example Letter #1
It has come to my attention that you have recently reactivated your money market account. I trust you were pleased with the interest that had accrued since your last transaction. We anticipate that growth in these accounts will be substantially greater over the next year. This appears to be a good time for your new deposit. I am enclosing a printout showing the history of your account over the past five years. We look forward to serving you again. Please call or come into the bank with any questions.
Example Letter #2
We are pleased to approve your charge account application and have granted you a $3,000 credit limit with a 7.9 APR.
With this new account you will receive information about our money-saving promotions before we make public announcements. Also, to make your purchases even more convenient, we have enclosed a Doe Charge Card, which allows you to charge your purchases at any Doe store in the state.
We look forward to serving you at any one of our thirty Doe locations.
Example Letter #3
We are pleased to welcome you as a new credit account customer with Doe Corporation. We are always happy when we can extend the privileges of a Doe credit card to customers like you. We are sure that you will find your credit card a convenient way to make purchases. In addition, you will now receive advance notification of all of our sales, and an extra discount available to credit customers only.
As an example of the benefits to come, we are sending you a coupon for 20% off any regularly-priced item. You will find it attached to the enclosed statement that details the terms of your account. Please read the statement carefully and call our customer service department at 555-5555 if you have any questions.
Thanks for choosing Doe Corporation for all of your business supply needs. We look forward to serving you.
Example Letter #4
Thank you for opening an account with Doe Construction Supply. We hope our prices and excellent service keep you coming back. Of course, you realize that you can avoid finance charges by paying off your account balance in 30 days. The other terms of the account are stated in the enclosed account agreement for your records. We appreciate your business now and in the future.
Write Your Letter Step-by-Step
Express a sincere welcome.
Reiterate your company's merits and the advantages of having an account.
Discuss the terms of the account, if not covered in an enclosure, and provide an incentive for the customer to use the account in the near future.
If you desire, invite future business.