How to Write a Goodwill Letter
- Your goal is to show genuine kindness.
- Whether expressing approval, concern, support, gratitude, appreciation, recognition, or condolences, be sincere in your remarks. Most people can tell when you are not.
- Keep your letter focused on the recipient, not on yourself or your company.
- Do not write this letter solely for the purpose of making a sales pitch. The purpose of this letter is to spread goodwill, without promoting any hidden agenda.
- Keep your letter brief.
- Be specific when writing this letter. For example, rather than writing vague generalities about a job well done, include details that demonstrate what the person did to deserve the recognition.
- Try to stay away from clichés and canned expressions. Be creative.
- Remember, goodwill letters often come as a surprise, are greatly appreciated, and are an effective way to build relationships.
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Writing a letter can be as easy as 1, 2, 3!
- Find a goodwill letter that fits your needs and copy it directly into Microsoft Word or your favorite word processor.
- Or let our software guide you step-by-step through the writing process, suggesting sample phrases and sentences for each writing step. In minutes, you can write an effective goodwill letter.
- Print your goodwill letter and send it!
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