- Your goal is to show genuine kindness.
- Whether expressing approval, concern, support, gratitude, appreciation, recognition, or condolences, be sincere in your remarks. Most people can tell when you are not.
- Keep your letter focused on the recipient, not on yourself or your company.
- Do not write this letter solely for the purpose of making a sales pitch. The purpose of this letter is to spread goodwill, without promoting any hidden agenda.
- Keep your letter brief.
- Be specific when writing this letter. For example, rather than writing vague generalities about a job well done, include details that demonstrate what the person did to deserve the recognition.
- Try to stay away from clichés and canned expressions. Be creative.
- Remember, goodwill letters often come as a surprise, are greatly appreciated, and are an effective way to build relationships.
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