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How to Write a Goodwill Letter



  1. Your goal is to show genuine kindness.
  2. Whether expressing approval, concern, support, gratitude, appreciation, recognition, or condolences, be sincere in your remarks. Most people can tell when you are not.
  3. Keep your letter focused on the recipient, not on yourself or your company.
  4. Do not write this letter solely for the purpose of making a sales pitch. The purpose of this letter is to spread goodwill, without promoting any hidden agenda.
  5. Keep your letter brief.
  6. Be specific when writing this letter. For example, rather than writing vague generalities about a job well done, include details that demonstrate what the person did to deserve the recognition.
  7. Try to stay away from clichés and canned expressions. Be creative.
  8. Remember, goodwill letters often come as a surprise, are greatly appreciated, and are an effective way to build relationships.

Wish you could write letters like a pro?

4,001 Business, Sales & Personal Letters

Now you can with 4,001 Business, Sales & Personal Letters

  1. Find a goodwill letter that fits your needs and copy it directly into Microsoft Word or your favorite word processor.
  2. Or let our letter recipes guide you step-by-step through the writing process, suggesting sample phrases and sentences for each writing step. In minutes, you can write an effective goodwill letter.
  3. Print your goodwill letter and send it!

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Easy Letters 3,001 Business & Sales Letters 4,001 Business, Sales & Personal Letters
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