How to Write the Appeal Collection Letter

Stacie Heaps
Professional Writer and Editor

If the customer fails to respond to any of the Reminder Collection Letters or to the Inquiry Collection Letters, you must take a more aggressive approach. Because the customer has not responded to date, you should assume that he/she will probably not respond to any further demands for payment. This is why many organizations at this point turn their debtors over to a collection agency. If you do choose to continue the collection process yourself, you can take two basic approaches:

  1. Positive appeal approach: Try to appeal to the customer's sense of fairness, personal pride, or his/her desire to maintain a good credit standing and its connected privileges.

  2. Negative appeal approach: If the positive approach is ignored, inform the customer that continued nonpayment could result in various penalties:

    • the loss of his/her good credit standing and its connected privileges
    • the initiation of legal action to reclaim any purchased goods; any services will be discontinued
    • he/she may incur additional debt through collection fees and/or interest on the amount owed

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