Example Letter #1
Finally! That anxiously awaited time is here. Your precious little bundle of joy has arrived. No doubt you are enjoying the happiness of the occasion; but sleepless nights and personal adjustments are depleting your energy reserves. Time eagerly spent with your new baby leaves precious little for you. That's why we have a line of makeup designed especially for new moms. One easy application and it looks beautiful all day. Make up that glides on in seconds--flawlessly.
Miss that beautiful glow of pregnancy? Then we have a very special offer for you. Just for requesting our new moms' makeup kit catalog we will send you a free sample of our new night cream, a perfect balance of antioxidant vitamins A and C to protect your skin and gentle alpha-hydroxy acids to enhance your skin's clarity and awaken your youthful glow. And it's yours, free, just for requesting a copy of our catalog.
Mark the YES box on the prepaid post card, and we will rush your free sample and catalog to you.
Example Letter #2
One of my patients, John Doe, mentioned that you are looking for a new dentist. You may want to consider Springfield Dental Associates. We offer a full line of dental services, including the latest techniques in cosmetic bleaching and bonding. We also have several associates who specialize in pediatric dentistry. Our modern facilities are conveniently located in the Springfield Mall and are open at convenient hours to suit any busy schedule.
I am enclosing a coupon to help you get acquainted with our services. For the modest fee of $10, you can receive an initial exam, bite-wing X-rays and a cleaning by our qualified dental hygienist. We think once you try Springfield Associates, you will return for all your dental care needs. Call 555-5555 soon for an appointment.
Example Letter #3
We haven't a clue as to why you haven't sent for your FREE SAMPLE pair of Doe pantyhose, so we thought you might need to take a closer look! Over 453,194 women in Kansas have already received a FREE SAMPLE pair because they wanted to take us up on this special introductory offer to try what we believe to be the most comfortable, best fitting pantyhose available.
Simply choose the size and the shade you prefer by scratching off the selections below. Then detach the postage-paid card and return it today. It's that easy. You will get your FREE pair and join more than 63 million women nationwide who have also enjoyed a sample pair of Doe Pantyhose.
Send for your gift today and enjoy the Doe difference.
Write Your Letter Step-by-Step
If relevant, mention any previous contacts or referrals to the reader.
Give a sales pitch.
Briefly tell about the sample product or free information you invite the customer to send for.
Invite the reader to send for a sample product or free information.