Example Letter #1
We are writing today for two reasons. First, in case you don't already know about us, we would like to introduce ourselves. (Name of Store) is the best footwear store in the neighborhood, providing top-notch sport and casual footwear at reasonable prices. We encourage you to visit us and see for yourself the range and quality of our offerings.
We would also like to bring to your attention our participation in this year's fundraising drive for (Name of Organization). Providing tireless and compassionate services to the homeless and hungry, (Name of Organization) is one of the most important public service institutions in our area. To assist with this year's campaign to earn funds for the construction of a new shelter and food kitchen, (Name of Store) has agreed to donate 10 percent of every sale from now until (Date). We are proud to join (Name of Organization) in the fight against homelessness and hunger, and we hope you will visit us soon and take the opportunity to contribute to a good cause, as well as take home a great pair of shoes.
Our hours of operation are:
We look forward to seeing you.
Example Letter #2
May we introduce our company of everyday people? They are offering you fundraising products that everyday people use at prices that everyday people are willing to pay.
Our range of personal care products are necessities and are priced liked necessities, but they look, smell, and feel like luxuries, because they are made with care by people who care. We offer everything in trial sizes, so that your customers can try our products with almost no risk and then order with confidence.
Although our company is still fairly new, we are proud to say that almost every organization that has used our fundraising program has indicated that they intend to work with us again.
The enclosed brochure gives detailed information about our products and prices, as well as our four most popular fundraising programs. For more information, you are welcome to call 1-800-555-5555 or visit our web site.
Write Your Letter Step-by-Step
Give a little background on your company, and tell about the product(s) you have to offer.
Describe the benefits of the product(s).
If possible, include information about the product's track record--how well it has sold (how much money it has brought in), to what kind of clientele, in what locales, etc.
Include a catalog, pamphlet, or brochure, Web address, etc., that gives information about your products, pricing, and so forth.
Indicate the best method for the person to contact you or to place an order-e-mail, over the phone, on the Web, etc.