Business writing is very different from speaking

by Melvin J. Luthy PhD

Chief Editor

In fact, it is so different that most college graduates cannot do it without a great deal of difficulty. Business writing is more formal, precise, and it avoids the use of clichés or slang. A one-page letter can take hours of rewriting.

How do words affect business writing?

Choose the wrong words and make a poor impression, kill business and lose customers. Choose the right words, tone, and approach and you may win customers and skyrocket sales.

Business Writing Tips

• People seldom read—they scan! If intrigued they may read more.
• Create business letters that are short, cordial, and to the point.
• Before starting to write, read several examples and choose appropriate text.
• Carefully word the first and last sentences. They are VERY important!
• Collect model letters. Reuse them whenever possible.