Announce or Introduce a New Salesperson

Letter #1

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We're thrilled to announce a well-deserved promotion for [Name of Departing Salesperson]! Their dedication to our company has earned them a new position as Regional Manager at Service Executives, Inc. Of course, this means they'll no longer be handling your account directly. However, our strong relationship with [Name of Company] ensures a smooth transition.

To pick up the baton, we're excited to introduce your new account representative, [New Salesperson Name]! [New Salesperson Name] brings [Number] years of valuable experience in the [Industry] field, with a proven track record of [List achievements or skills]. We're confident they'll seamlessly continue providing exceptional service.

For a smooth introduction, I'd be happy to personally connect you with [New Salesperson Name]. Please let me know your preferred time for a call.

Letter #2

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Welcome to the team, [New Salesperson Name]! We're excited to leverage your [Number]-year background in [Industry] to support your success with our clients. Your expertise in [Specific skills] will be invaluable in addressing the unique needs of your accounts. We'll be joining you for your initial visits to ensure a smooth introduction. Expect to hear from us next week to schedule a meeting at your convenience.

Letter #3

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Calling all boat enthusiasts! We're excited to welcome [New Salesperson Name] to our sales force! [New Salesperson Name] brings a wealth of experience in both wholesale and retail boat sales, along with a passion for the water. Meet [New Salesperson Name] at our display at the upcoming Springfield Boat Show and benefit from their expertise in selecting the perfect boat for your needs.

Letter #4

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Introducing your new footwear hero, [New Salesperson Name]! With a 20-year history in workboot design and sales at Springfield Bootworks, [New Salesperson Name] joins our team to provide exceptional service and top-of-the-line boot solutions. Look forward to meeting [New Salesperson Name] at our next meeting, where they'll be happy to answer your questions and help you find the perfect boots for your needs.

Letter #5

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Let's give a warm welcome to [New Salesperson Name], your dedicated neighborhood real estate expert! [New Salesperson Name] brings a blend of local charm and professional expertise to Rolling Hills. With [Number] years of experience in the industry, [New Salesperson Name] possesses a deep understanding of the local market and a commitment to building lasting client relationships. Expect to hear from [New Salesperson Name] soon to schedule a personalized consultation.

Letter #6

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We're pleased to introduce [New Salesperson Name], your new point of contact for all your [Industry] needs. [New Salesperson Name] brings a decade of experience across various aspects of the industry, including production, customer relations, and sales. This comprehensive background ensures they have the expertise to answer your questions and provide exceptional service. Expect a call from [New Salesperson Name] next week to schedule a meeting and discuss how they can assist you.

How to Write this Announcement Letter: Expert Tips and Guidelines

Focus on the value proposition each salesperson brings to the customer. Encourage scheduling meetings with the new salesperson. Maintain a warm and welcoming tone for the new hire. This letter informs a customer that your business contact with him or her is going to be someone new, gives useful information and lets the customer feel valued.

Steps

  1. Inform your customer that a new salesperson is joining your business and will be the new contact person.
  2. Explain why the new salesperson will be of value to the customer. Customize your comments to fit the wants and needs of the customer.
  3. Tell the customer that you will personally introduce the new salesperson, if practical.

Write Your announcement in Minutes: Easy Step-by-Step Guide with Sample Sentences and Phrases

1 Inform your customer that a new salesperson is joining your business and will be the new contact person.

Sample Sentences for Step 1

  • We are very pleased to announce that Jane Doe is joining our sales team and will be serving your area. We feel very fortunate to have someone with her experience take over these responsibilities.
  • I am particularly happy to inform you that Mary Johnson, formerly of Doe Realty, is the newest member of our sales team. Mary brings with her a new dimension of understanding that will help us all.
  • We feel very fortunate to have John Doe join our sales force in office supplies. We have needed someone with his experience.
  • We are proud to announce that John Doe is going to be a member of our sales staff. John brings a wealth of experience, having worked both in research and development, and in quality control.

Key Phrases for Step 1

  • are pleased to announce that
  • are very pleased to introduce
  • feel very fortunate to
  • find her to be both knowledgeable and capable
  • happy to inform you
  • has an excellent background in
  • has left us, but
  • has much to contribute to
  • highly qualified to serve your needs
  • his valuable experience
  • joining our sales team
  • member of our sales staff
  • newest member of our sales team
  • our newest asset
  • pleased to have her on our staff
  • pleased with her expertise
  • someone with his experience
  • to assure a smooth transition
  • to announce the appointment of
  • wealth of experience in
  • will service your account
  • will be your new account manager
  • will be serving your area
  • will be replacing
2 Explain why the new salesperson will be of value to the customer. Customize your comments to fit the wants and needs of the customer.

Sample Sentences for Step 2

  • She has worked in both manufacturing and sales, so she understands and can anticipate your needs.
  • Ms. Johnson has extensive experience in commercial real estate, so she will be the ideal person to serve you in these next months of development.
  • Ms. Johnson has worked for several years in the area, and recently graduated from Doe College. She is eager to combine her years of experience with her current knowledge for your benefit. She will be calling on your office soon. I think you will enjoy working with her.
  • Mr. Doe has taught desktop publishing and office procedures at the local community college for five years. We have known of his expertise for many months and are delighted that he has consented to join us.
  • Much of Ms. Doe's experience has been in the dairy business, so she understands your needs and concerns.

Key Phrases for Step 2

  • along with practical experience in
  • brings a special dimension to
  • delighted that he has agreed to join us
  • designs systems to fit your requirements
  • eager to work with you
  • has a special interest in
  • has considerable expertise in
  • has worked in both manufacturing and sales
  • has extensive experience in
  • has worked in this area since
  • impressive background in
  • increase the efficiency and profitability of your
  • much of her experience has been in
  • provide lab services and consulting
  • recently graduated from
  • successful on both sides of the desk
  • understands your needs and concerns
  • wealth of technical knowledge
  • will be the ideal person to serve you
  • will enjoy working with him
3 Tell the customer that you will personally introduce the new salesperson, if practical.

Sample Sentences for Step 3

  • I will personally accompany her to the meeting next week. I think you will enjoy working with her.
  • My partner, Robert Johnson, will see that you are properly introduced. He will be able to answer any questions regarding this new association.
  • We will call for an appointment for you to get acquainted with her. She is already a fan of your cosmetics.
  • I will accompany him on his initial visits. He is eager to get acquainted and to serve your needs.
  • John will call on you within the week. If the distance were not so great, I would accompany him on this first visit, but I am sure you will find him competent and congenial. Don't hesitate to call if you have questions or concerns.

Key Phrases for Step 3

  • accompany her on her initial visit
  • answer any questions you may have
  • arrange an appointment with you to
  • assure a smooth transition
  • call on you within the
  • come by to introduce herself on
  • don't hesitate to call if
  • find her competent and congenial
  • if you have any questions or concerns
  • introduce her to you on
  • look forward to introducing him in person
  • on our next sales call
  • stop by within the next
  • to get acquainted
  • will attend next week's meeting with him
  • will be working with her for the next
  • will accompany her to
  • will enjoy working with him
  • will be calling for an appointment to
  • will contact you within the next